Selecting Your Target Market

Our team works with advisors in various stages of growth in their business.  After we review the profitability and comb through the numbers, we inevitably ask the following questions:

  • Where are you seeing the most traction in your market?
  • Are these the most profitable markets for you?
  • Are you penetrating the target markets or niches you chose effectively enough to stay on that path?
  • How did you choose them in the first place?

These questions are key elements to consider because, as Susan recently wrote in The Key to a Better Value Proposition, if you have not thought about who should be the right market for you, how can you be confident that your services match with that market and your value proposition resonates with them?

It’s never too late to take a step back and ask yourself a few questions—and if necessary make some adjustments.  Click here to review 6 key steps to follow in selecting a target market.

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