Three Steps to Owning Your Niche Market

Over the last few weeks, we’ve discussed the benefits of a niche market and how to evaluate a niche.  Ready to own your niche?  Here is a three-step process to own your niche market.

Step One: Expand Your Expertise.

If you want to be perceived as an expert, you actually need to be an expert.  Your goal should be to know more about the needs, concerns and challenges of the members of your niche than anyone else.

Here are some ways to expand your expertise:

  • Interview members of your niche
  • Read and subscribe to publications that cater to your niche
  • Engage with other professionals that also work with your niche

Step Two:  Demonstrate Your Expertise

As you work with clients in the niche, look for ways to demonstrate your expertise.  For example, does your client advice process look the same as every other advisor or have you customized it based on what you know about your niche?

Do your discovery questions reflect a deep understanding of the needs of the niche?  Do you use checklists and templates that address their specific challenges?

You can also demonstrate your expertise in your communication and education.  The topics for your newsletters, blog articles, podcasts and educational seminars should apply specifically to your niche.  For example, if your niche is business owners, you can create or share articles on building a strong culture, key tax topics, or adding a family member to the team.

Step Three: Market Your Expertise

After expanding your expertise and implementing strategies and resources to demonstrate your expertise, now you need to let the world know about it by marketing your expertise.

Here are some simple ways to market your expertise:

  • Make your website feel like home to your niche by featuring images and text that reflect their characteristics.
  • Share stories or case studies of how you have helped the members of your niche
  • Contribute to websites and newsletters that target your niche
  • Create double-duty marketing material that can be shared within the niche.

By expanding, demonstrating, and marketing your expertise, you are ready to own your niche market!

Ready to learn more?  Check out our new FREE mini course, Own Your Niche Market, at

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