Adam to present at FPA Business Success Knowledge Circle on January 8th

FPA Members! On Wednesday, January 8th at 3pm Eastern, Adam will be presenting “Master of One: Three Key Elements for Niche Market Success” for the FPA Business Success Knowledge Circle.

Register here!

To many planners, niche marketing can feel very counter-intuitive and restrictive.  But a strong niche can build one’s reputation for deep subject matter expertise while creating a sense of confidence among clients who are part of that niche. Being a jack of all trades isn’t nearly as rewarding as being a master of one for the planner who specializes in serving the needs of a specific group of clients.  In this presentation Adam will cover:

  • The direct and indirect benefits of specialization
  • How to choose and evaluate your niche
  • Expanding your expertise by understanding the needs, concerns and challenges of your niche
  • Demonstrating your expertise through your client advice process
  • Marketing your expertise to attract new clients in your area of specialization
No comments yet.

Leave a Reply