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2020 – Your Perfect Vision

Welcome to 2020 – the year of perfect vision. The opportunity to write about 2020 and vision at the beginning of this new year and new decade is irresistible.

Vision has always been precious to me for several reasons.

  • Starting in third grade, I became aware of my extreme near-sightedness. Eye doctors said that my uncorrected vision was 20/800. Fortunately, glasses, contact lenses and finally Lasik surgery helped me immensely.
  • One of my dearest friends, who lost her vision to Type 1 Diabetes, taught me a lot about the challenges of being blind…and more importantly, how she overcame many of them.
  • Service for Sight is the philanthropy for my sorority (Delta Gamma), and I’ve been involved in various vision-related fundraising and service projects since college.

In the business world, vision is the word we use to dream about the future, to think about the possibilities of what that future could look like.

Your vision for your ideal business is not the same as your mission statement. Your vision is aspirational, a description of what could be; whereas your mission is about the here and now – what you do and for whom.

I typically ask experienced advisors, “Knowing what you know now, if you could wipe the slate clean and design the business you’ve always wanted, what would it look like?”

To help you think about your vision, make some time to get away from the office to think expansively about the future of your business.

Find a place where you can relax and put away all sources of distraction.

Bring along some paper and a pen, but you don’t need to print out any reports because we’re not talking about quantitative goals or action items.

Instead, focus on:

  • Who are your best/favorite clients? What do they have in common?
  • How do you make a difference in these clients’ lives?
  • What is your optimal work environment?
  • How do you see yourself attracting new clients that are just like your favorites?
  • What do you love about what you do?

As you think about the answers to these questions, what images come to mind? Sketch out your thoughts in words or pictures. Imagine what that world – your perfect business – could look like.

That’s your vision for your future.

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