In last week’s post, 2020 – Your Perfect Vision, I described vision as the word we use in business to dream about the future, to think about the possibilities of what that future could look like.
A well-defined vision description should be as detailed as you can make it. When your team reads it, they should be able to imagine exactly what you have in mind and be inspired to want to help you achieve it.
Many people use pictures to help them stay motivated toward accomplishing what they want to achieve and imagining what it will feel like. At some time in your life, you may have put a photo on a bulletin board or on your refrigerator or on your bathroom mirror. That’s the car you wanted to buy, or the vacation you wanted to take or the person you wanted to marry.
The image helped you stay focused on your vision. It was vivid and compelling. You were motivated to take the steps needed to become healthier, worker harder, or save more of your money because you had clarity around what that would look like and feel like.
A goal is different from a vision. You may set goals for things like revenue, assets under management, clients or the size of your team. Goals are important in that they help you measure progress from a quantitative perspective.
Your vision, however, is much more than a goal. As the word vision implies, it’s a description of exactly what you want your practice to look like. Your vision can include:
- A description of the clients you serve
- The experience you provide to them
- The value and consistency of your advice and service
- Your reputation in your community
- Your team and how well they function together
- The look and feel of your office environment
- The sense of purpose and fulfillment that you feel
Once created, your vision can be a source of inspiration for the business you are building. Unlike quantitative goals, which may be dependent on variables beyond your control, your vision is your blueprint and guide for each step you take as you accept new clients, as you design processes and services for them, as you hire associates. It can and should be reviewed regularly to make sure that every decision you make is inspired by and aligned with the business you want to build.
When was the last time you reviewed your vision for your ideal practice? How does it inspire your decision-making? If you haven’t started yet, why not now?